Meet Gena
Gena Knox | #1 Single Agent by Sales Volume in Athens, Georgia
Gena Knox is the number one single agent by sales volume in Athens, Georgia, widely recognized for representing buyers and sellers of distinctive and luxury homes across Five Points, in-town Athens, the Westside, Oconee County, and Jackson County. With nearly $46 million in closed sales volume in 2025, Gena is the co-founder of Dwell Athens Real Estate and is known for her strategic approach, deep local insight, and consistently exceptional sales performance in the Athens real estate market.
From a young age, Gena has been drawn to the art of turning a house into a home — through design, thoughtful details, and hospitality. After earning her degree from the University of Georgia's School of Environmental Design in 2000, she began her career as a landscape architect at Sea Island Resorts. There, she developed a lasting appreciation for beautifully designed homes set within exceptional surroundings, a perspective that continues to inform her real estate work today.
An entrepreneur at heart, Gena co-founded the nationally distributed grilling products brand Fire & Flavor in 2004. Under her leadership, the company grew to be carried in more than 10,000 retail locations nationwide. This experience building and marketing a consumer brand shaped Gena's ability to position homes effectively, negotiate strategically, and guide clients through complex, high-stakes decisions — skills she brings to every real estate transaction, from first-time buyers to multi-million dollar luxury sales.
Gena's leadership and professional achievements have been widely recognized. She was named one of Georgia Trend Magazine's 40 Under 40 and is a graduate of Leadership Georgia, a selective statewide program focused on developing leaders who help shape Georgia's future.
Today, Gena is especially sought after by sellers of luxury and high-end homes who value thoughtful pricing, elevated presentation, and creative marketing, as well as by buyers relocating to Athens who want a trusted local advisor with deep market knowledge. Specializing in distinctive properties and luxury homes, she works closely with each client to ensure real estate decisions align with both lifestyle and long-term goals.
Gena has lived in Athens for nearly two decades with her husband and four children. Her love of design, commitment to her community, and innovative mindset have fueled a successful, award-winning real estate career and established her as the trusted authority in the Athens, Georgia real estate market.
